Voted best American superclub at the 2007 Clubworld awards in Miami, Pacha is the New York franchise from the famous clubbing brand born in Ibiza. This mega-club occupies the space of old Sound Factory where the legendary veteran DJ Jonathan Peters used to spin and which was raided and closed down back in Spring 2004 under troubled circumstances.
This new venture helmed by Eric Morillo has succeeded so far in avoiding the pitfalls that prompted the closure of so many ill fated other dance clubs in the city. Pacha didn’t try to recreate Ibiza in Manhattan, but instead, it managed to adapt to the New York clubbing ethics and style by bringing behind its turntables some of the most prominent DJs and music producers in town, including Jonathan Peters himself.
And despite tough competition from other large and well established venues, Pacha has been embraced by the club kids and the house music community, making it in just a couple of years one of the most exciting and bustling club in town, attracting the biggest names in the DJ world.
Pacha is a cavernous venue, with several levels and different rooms, lounges, bars, and many hidden corners. The main room is large but not oversized, which is the perfect size to get a great big room feel, while still maintaining a focus to the energy of the party. The second floor is a large lounge and bar area with a mezzanine overlooking the main dance floor. There are also two additional dance floors that can also host different parties in Pacha's basement and in Pachita on the top floor of the building. Depending on the time of the night or the day or the size of the party, these additional rooms and spaces are open, and different parties can go on at the same time on different floors. On certain big weekends such, Pacha becomes party central for 48 hours non-stop, with a succession of all night clubbing marathons, followed by after-hours events going well into the next day's afternoon. The sound quality is probably the best of all New York's clubs, delivering thumping bass and crisp treble without making your ears ring in the aftermath.
There is no regular gay night, but several one off parties are organized there catering to a gay crowd, including some after-hours or day parties thrown by Junior Vasquez. Some other parties draw a very mixed crowd, and even the straight parties are immensely fun, especially to check out the "straight" kids from the boroughs and New Jersey with their killer looks who can serve it on the dance floor just as good as the most enduring club queens.
Junior had a very successful alas short-lived stint with club Pacha, where he threw is 2006 Birthdat Bash, the Red party and the Onyx party. The room worked amazingly well for Junior, his crowd and his music, and provided the perfect setting to rekindle the spirit of his former legendary big-room extravaganza that made him famous.
Pacha brought back the magic of New York's early dance music scene by hosting Mel Cheren's birthday bash in what was billed as Paradise Garage reunion. Veteran DJs David DePino, Danny Krivit and Kevin Hedge spun timeless Garage classics and the diva Martha Wash gave a moving performance dedicated to Mel and the whole Paradise Garage family.
Pacha, formerly known as the 46th street Sound factory will always be associated with DJ Jonathan Peters. A new york legend in his own right, his marathon parties lasting well over 12 hours are the closest thing to a "straight" circuit party. The ambiance is unique and exemplifies the unrelenting New York big-room clubbing experience.
Peter Rauhofer and his crew took over Pacha's main room, which led to an interesting culture clash with Peter's following of hunky party boys mingling with the regular, predominantly straight and B&T Friday night crowd.
Junior Vasquez plays Billy Waters' new take on the classic "Mr. Lonely" by Deborah Cox at his Labor Day party at Water Taxi Beach.
Veronica performs her classic club anthem "Let me go, release me" produced by Johnny Vicious at club Krash at Stereo new York.