As revealed by advance sociological and marketing research, New York is the land that first saw the appearance of a new male specie, which has since been baptized "metrosexual".  This hybrid man appears to have been the result of a kind of cross-pollination from the old-fashion heterosexual type with the ambient gayness in the air of the city.

Born and raised in New York, the metrosexuals of all backgrounds and sexual orientations have become the symbol of the city's way of life, characterized by a strong aesthetic sense and spending a great amount of time and money on one's appearance and wellness. In the city that was the birthplace of contemporary drag culture, it is hardly surprising to note that masculinity has also become an everyday performance supported by a myriad of accessories, props, and personal care products.

If masculinity is a show, then New York is its grandest stage, with thousands of stores and businesses serving the needs and aspirations of this new breed of men. From the imposing Nickel Spa center on the corner of 8th avenue and 14th street to the surreal Abercrombie And Fitch store on 5th avenue, and the decadent David Barton gym, on 23rd street and 7th avenue, New York is home to some of the most glorious temples dedicated to the pursuit of the male wellness.

The sense of energy and thrill is palpable in the streets of New York, and the succession of opulent storefronts and glimmering neon signs is enough to bring even the most shopping-averse punters into a state of purchasing frenzy.

Fashion is of course everyone's concern, whether you embrace it and are on the hunt for the trendiest outfit, or you try to escape its grip and affirm your own sense of style. Either way, between the exclusive flagship stores of the world's leading fashion brands on Madison Avenue, the high-end luxury boutiques of SoHo, the funky novelty stores and vintage clothing shops of Greenwich, New York has something to accommodate all tastes, budgets and personalities. The gym bunnies will marvel at the numerous Health Supplements and Vitamins stores, selling jars of protein powder, Creatine, DHEA pills and other intriguing Male Enhancement tablets. Or you can let loose your inner all-American Frat Boy by taking a trip to 4-story Abercombie and Fitch flagship store, inhabited by legions of muscled young men, a few of them detached at the front door to entreat passers-by with their luscious smile. Or you can just stroll down 8th Avenue, and browse the various novelty stores from the area, from which you could even buy a quite interesting ingredient aptly named “Boy Butter”, and which is not to be used to lubricate your frying pan.